Russia has opened a campaign against alcohol abuse, calling it a national disaster, according to the government’s official website.
In a plan approved by Prime Minister Vladamir Putin, the aim is to cut consumption of alcohol in half by 2020 and attack illegal production and sales through criminal prosecution, officials say.
Authorities also are considering drastic cuts and possibly a total ban on alcohol advertising, especially ads that target young people, the RIA Novosti news agency said.
The health ministry was reported to be mulling a ban on movie scenes involving alcohol.
Official statistics in Russia show more than 23,000 people die of alcohol poisoning annually.
The World Health Organization, in a report, said men in Russia have an average life expectancy of just 60 years, well below that of Western European countries where men have an average life span of 77.
Alcohol consumption per capita is currently about 18 liters, nearly 5 gallons, a year, double the normal amount as set by WHO.
The report also said that much of the alcohol consumed was either homemade or non-beverage alcohols, such as perfume.
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